http://www.newsvetter.com/2009/11/17/maclaren-case-study-in-pr-errors/ Wed, 18 Jan 2012 20:15:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.newsvetter.com/2009/11/17/maclaren-case-study-in-pr-errors/comment-page-1/#comment-242 links for 2009-11-23 « Richard Stacy @ Stacy Consulting Mon, 23 Nov 2009 12:00:44 +0000 http://www.newsvetter.com/?p=2008#comment-242 [...] Maclaren: Case study in PR errors A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan and prepare. Indeed, creating this space was what old-fashioned crisis management was all about. That has now gone – requiring a new process adapted to constant, real-time exposure. You can only survive such an ordeal with considerably greater preparation http://richardstacy.com/2009/11/11/how-to-make-your-crisis-plan-social-media-compliant/ (tags: crisis) [...] [...] Maclaren: Case study in PR errors A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan and prepare. Indeed, creating this space was what old-fashioned crisis management was all about. That has now gone – requiring a new process adapted to constant, real-time exposure. You can only survive such an ordeal with considerably greater preparation http://richardstacy.com/2009/11/11/how-to-make-your-crisis-plan-social-media-compliant/ (tags: crisis) [...]

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