Comments on: Four steps to better press release optimization http://www.newsvetter.com/2010/06/10/four-steps-to-better-press-release-optimization/ Wed, 18 Jan 2012 20:15:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andrew http://www.newsvetter.com/2010/06/10/four-steps-to-better-press-release-optimization/comment-page-1/#comment-440 Andrew Fri, 11 Jun 2010 18:42:08 +0000 http://www.newsvetter.com/?p=2723#comment-440 @jason Yes! Excellent. That should be Step 3.1: Target your optimized press release to only those bloggers and journalists who would find your news relevant. Thanks for the reminder. @jason Yes! Excellent. That should be Step 3.1: Target your optimized press release to only those bloggers and journalists who would find your news relevant. Thanks for the reminder.

]]> By: Carol Yelverton http://www.newsvetter.com/2010/06/10/four-steps-to-better-press-release-optimization/comment-page-1/#comment-430 Carol Yelverton Fri, 11 Jun 2010 02:22:42 +0000 http://www.newsvetter.com/?p=2723#comment-430 This is compact yet full of great insights.Thanks so much for sharing this! This is compact yet full of great insights.Thanks so much for sharing this!

]]> By: Jason Dunn http://www.newsvetter.com/2010/06/10/four-steps-to-better-press-release-optimization/comment-page-1/#comment-426 Jason Dunn Fri, 11 Jun 2010 01:03:00 +0000 http://www.newsvetter.com/?p=2723#comment-426 You forgot one really important thing: TARGET the people you want to get your press release. I delete 95% of the press releases I get without reading past the first line because they're completely outside my beat. It's call spam when you email someone junk they don't want; press releases are no different. You'll get far, far better results if you spend 30 minutes finding a few dozen sites that actually cover the thing in your press release than if you use a news distribution system that blasts it out to 10,000 blogs and news sites that could care less about what you're doing. Heck, if you don't already have the names and emails of several dozen Web sites that cover the products/services your company does, you've failed at the relationship building part of PR and should go back to PR school. Jason Dunn Executive Editor, Laptop Thoughts www.laptopthoughts.com You forgot one really important thing: TARGET the people you want to get your press release. I delete 95% of the press releases I get without reading past the first line because they’re completely outside my beat. It’s call spam when you email someone junk they don’t want; press releases are no different. You’ll get far, far better results if you spend 30 minutes finding a few dozen sites that actually cover the thing in your press release than if you use a news distribution system that blasts it out to 10,000 blogs and news sites that could care less about what you’re doing.

Heck, if you don’t already have the names and emails of several dozen Web sites that cover the products/services your company does, you’ve failed at the relationship building part of PR and should go back to PR school.

Jason Dunn
Executive Editor, Laptop Thoughts
http://www.laptopthoughts.com

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