Anyone who has worked in PR knows that writing a press release for a company or client can be a lot like playing Mad Libs. You create a story outline filled with blanks and hope you can fill them in before the deadline. One of the more asinine practices is creating fake quotes for company execs and spokespeople. Why press releases need these quotes is a complete mystery. In most cases they say nothing, add nothing, and lessen the credibility of the news because nobody believes them. Yet they continue to be used. Below is one case where eDrugstore.md or their PR agency telegraphed that "asinine" practice publicly: [Note: As of today (updated 5/10!), the press release has not been changed and thanks to SEO appears at the top of search engine results]
eDrugstore.MD Credits Extraordinary Expansion to SEO
eDrugstore.MD Credits Extraordinary Expansion to SEO Last week, eDrugstore.MD, the world’s leading online pharmacy, released reports crediting their phenomenal growth in 2007 to the business’s commitment to heightened search engine optimization (SEO).
This strategic marketing move by eDrugstore.MD was precipitated by a desire to give men and women a better understanding of their pharmaceutical options.
“Many consumers simply do not realize they needn’t pay exorbitantly for their prescription medications… they don’t know that there’s a legitimate choice,” notes [insert full name], eDrugstore.MD’s [insert title]. “By establishing SEO methodologies, eDrugstore.MD has been able to establish relationships with people around the United States who need genuine, FDA-approved drugs like Viagra, Cialis and Xenical but don’t want to drain their bank accounts or max out their credit cards to pay for them.”
To accomplish their cyber-expansion plans, eDrugstore.MD spent the majority of 2007 focusing on the online pharmacy’s search engine optimization strategy by using individual SEO vendors, bringing in outside SEO specialists and forming a cohesive team of dedicated SEO professionals.
As of second quarter 2008, over a dozen eDrugstore.MD employees are working exclusively on SEO programming and management for the organization in an effort to provide the public with knowledge of their competitive pharmaceutical pricing and exceptional customer service.
Explains [insert last name], “We invested in the right people, individuals who are well-versed in all aspects of SEO, and our business has grown considerably because of their commitment to excellence and education. We are fortunate to be able to serve the public and look forward to seeing our numbers grow in 2008 and beyond.”
eDrugstore.MD opened its virtual doors in 2002 and has since filled close to one million prescriptions… and counting. For more information about the company and its FDA-approved product line, visit them at www.eDrugstore.MD or contact their online pharmacy via telephone at (866) 690-2007.