Journalists and bloggers hate PR lists and for good reason. These lists actively aid in the delivery of poor quality and irrelevant information. While the PR industry continues to debate why this is happening and who is to blame, journalists and bloggers can take a small step that will end the squabbling once and for all.

Create your own media profile on Newsvetter and share the personalized URL with all the PR people you work with. Place the URL in your Twitter bio, your signature file or place it on your web site, or on a masthead etc.

What do you get in return? Control over your own profile. If you change jobs, beats, or needs you can do it instaneously via Newsvetter. You also get higher quality and more relevant information from PR people. Each PR person must go through a two step vetting process designed to cut through the BS and demonstrate why you and your publication should care. Nervous? Take a look at the brave souls who have already created profiles on the site:

Want to add your name to the list? Simply register and fill out the specified fields.