Raybook is a new content platform created by Modality, Inc. that combines text, images and audio when appropriate into portable learning and reference resources for the iPod. With tequila sales in the U.S. are up 40 percent since 2002 according to the Distilled Spirits Council of the United States—a sure sign that consumers are clamoring for more margaritas. Raybook.com is heeding the call with the release of 101 Margaritas for iPod®, a digital, downloadable version of the book by famed cocktail designer Kim Haasarud published by Wiley.
Raybooks offer cocktail enthusiasts a quick, easy and user-friendly resource to find the perfect cocktail recipe with a flick of a wheel on your iPod. It's a portable and device based format which gives everyone accessability.
Raybook.com is a portal where consumers and students purchase premium branded iPod content relevant to their education, professional training, and lifestyles. Based on the Modality platform, Raybook content is selected in collaboration with our content partners, transformed for effective use on handheld devices, and delivered securely to the end user through on- and off-line channels. Examples of current and forthcoming Raybook titles for iPod include Brain Quest Grades 1-7, Netter’s Anatomy Flash Cards, CliffsNotes study guides, Peterson’s Field Guides, and many others. Modality is actively developing partnerships with publishers and other content owners for future Raybook titles.
101 Margaritas in digital format poses the issue of technical issues as with any digital device.
101 Margaritas will give even the novice bartender the edge up for their guests. Whether they are entertaining in their backyard or serving up cocktails at the new fine dining restaurant it will sure to be impressive to everyone.
I can offer Modality CEO, S. Mark Williams PhD., and Director of Education, Bob Pleasants, PhD.
Bob Pleasants