The truth is that VistaPrint has achieved all of these things using a very simple but radical manufacturing concept: print and manufacture customized products in short runs in mass quantities. Prior to the company’s inception, this had not been seen in the printing industry. But while the theory is simple, the patented technology behind it is not. And the same concepts used to make the printed products mentioned above like business cards and postcards are also being used to manufacture products like pens, T-Shirts, letterhead, sticky notes, car door magnets, and dozens of other products small businesses need to succeed each and every day. Using the Internet as a vehicle, VistaPrint has automated and personalized a creative industry that was once thought incapable of either.
The printing industry has been around for hundreds of years. In general the process is geared towards large run jobs often pricing out the small run and small business customers. While the process is theoretically unchanged, VistaPrint has used patented technology to streamline the process, while catering to the short run order for a low cost.
In today's economy, the number of small businesses continues to grow. These businesses average 1-5 employees so marketing themselves is often done on a shoestring budget. They are looking for great products at a great cost. Knowing this niche market, VistaPrint has used technology to create these products in a profitable way.
With the technology and automated systems, orders can get be incorrectly cut and there may be color discrepancies. At times orders do also get lost along the way.
This proess helps these small businesses market themselves without breaking the bank.
Bill Essler, Graphic Arts Monthly; Joe Webb, What They Think?; What They Think also produced an industry report on the company as well, which can be provided. We can also provide contact information for customers who have used our services
Technology keeps changing and VistaPrint remains a leader in the online print space.
We can have you speak to our CIO Don Nelson or President of VistaPrint North Ameica, Wendy Cebula