November 17, 2009
In this age of product-recall overload, it’s easy to become inured to the daily flow of releases from the Consumer Product Safety Commission. But if there’s one exception, it would be the recall of about 1 million baby strollers last week by Maclaren, the gold standard of its industry.
Much has been written about this issue–which [...]
November 11, 2009
I just finished reading Peter Shankman’s “Can We Do That? Outrageous PR Stunts That Work and Why Your Company Needs Them.” For those who don’t know him, Shankman is best known as the founder of Help a Reporter Out (HARO), a fast-growing free service that connects expert sources with the media. Before that he ran [...]