RECENT POSTS

A holiday wish from Guhmshoo

December 18, 2009

This is my final cartoon of the year. A big thanks to all of you for your support in 2009.
I have a holiday wish that I hope will come true in 2010: My wish is for PR professionals to integrate more humor into their work.
As I’ve written before, humor can be a powerful tool for [...]

Our top predictions for 2010

December 8, 2009

Warning! This is not your typical top prediction post. Stock prices will rise and fall based on what is written below.
To increase the accuracy of our predictions we opted against using Google search. Instead, we turned to Alta Vista (when it takes a full 5 minutes to calculate your search results, you know that it’s [...]

Maclaren: Case study in PR errors

November 17, 2009

In this age of product-recall overload, it’s easy to become inured to the daily flow of releases from the Consumer Product Safety Commission. But if there’s one exception, it would be the recall of about 1 million baby strollers last week by Maclaren, the gold standard of its industry.
Much has been written about this issue–which [...]

Peter Shankman’s bold idea

November 11, 2009

I just finished reading Peter Shankman’s “Can We Do That? Outrageous PR Stunts That Work and Why Your Company Needs Them.” For those who don’t know him, Shankman is best known as the founder of Help a Reporter Out (HARO), a fast-growing free service that connects expert sources with the media. Before that he ran [...]

The absurdity of embargoes

November 1, 2009

This Halloween I was visited by a demon that has haunted me for decades. It was brought to mind by this Tweet from Tom Foremski, an old pro from the Financial Times: “Are there new rules for embargoes? I’m not sure if there are…”
If there’s one subject that will always elicit a frothing response from [...]

Get Adobe Flash playerPlugin by wpburn.com wordpress themes