EyeWonder - leader in helping ad agencies and brand managers deliver creative campaigns across the wide spectrum of digital media. The company announced results of a blind industry survey and unveiled a new category for the advertising industry, “Interactive Digital Advertising.” The majority of those surveyed see the future of digital advertising tied directly to increases in interactivity across the full spectrum of advertising media including online, television, outdoor and mobile devices. More than 95 percent of respondents in the consumer survey echoed this statement, noting that increased interactivity and relevance would not only enhance their online experience, but encourage them to interact with an advertisement longer.