The truth is that VistaPrint has achieved all of these things using a very simple but radical manufacturing concept: print and manufacture customized products in short runs in mass quantities. Prior to the company’s inception, this had not been seen in the printing industry. But while the theory is simple, the patented technology behind it is not. And the same concepts used to make the printed products mentioned above like business cards and postcards are also being used to manufacture products like pens, T-Shirts, letterhead, sticky notes, car door magnets, and dozens of other products small businesses need to succeed each and every day. Using the Internet as a vehicle, VistaPrint has automated and personalized a creative industry that was once thought incapable of either.