Independent musicians represent the largest growing sector of the music industry. This partnership gives indie musicians the ability to promote their music in the same way as musicians on a major label. Specifically, by using Digital Music Distribution System, which is Yangaroo's patented technology that allows songs to be sent digitally and securely to a network of radio stations in North America, musicians are able to push their music out to radio stations. When DJs log into DMDS, they are able to listen to the songs and choose which ones to play on air.